Our 10 Year Roadmap


FutureBrew 2031 - Tapping the Potential

The independent brewing industry contributes approx. $1.93 billion to the national economy annually, makes up around 7% of the Australian beer market and includes over 600 breweries.

Based on the growth projections outlined in our Roadmap, our industry has the potential to represent 15% of domestic beer production by 2031.

However, achieving our vision required a clear roadmap for growth.

In mid-2021 we were lucky to receive funding from the NSW state government who supported our national, long term vision for the industry.

We used this funding to engage KPMG to undertake industry research and consumer focus groups which led to the development of the 10 Year Roadmap - FutureBrew 2031.

The plan responds to key insights from consumers, independent brewers across the country and our valued supply chain partners. It identifies short, medium and long term actions that focus on the following key pillars:

"We cannot compete with the big players on resources and scale. However, by working together we can tap into a strong network of global and local knowledge"

IBA Member Survey, 2021
  1. A united and inclusive industry that works together towards a common vision.
  2. A strong and loyal customer following who understand the value and benefits of independent beer.
  3. Recognition of the industry for its contribution to the economy and regional communities.
  4. A strengthened partnership with the agriculture industry to support them in growing sustainably, achieving diversity in the workforce and becoming Australia’s most trusted industry.
  5. An agile and innovative industry, continually improving its efficiency and sustainability.

Our plan sets out the enablers that will underpin our industry’s growth over the next 10 years and will form the basis of a collaborative industry effort, under the leadership of the Independent Brewers Association (IBA).