The Independent Seal M
The Independent Seal Is More Than Just a Logo
The Independent Seal represents a commitment to authenticity, quality, and community.
It assures consumers that the beer they are enjoying is crafted by a brewery that is Australian owned and operated, with a focus on creativity and passion rather than mass production and profit margins.
The Independent Seal is more than just a label; it is a symbol of the dedication and hard work of the brewers who strive to create exceptional products while maintaining their independence.
By looking for the Independent Seal, consumers can support these brewers and contribute to the sustainability and diversity of Australia's 'indie brewers'.
Why Should You Use The Independent Seal?
Versions
There are two versions of the Seal - the Certified Independent Seal and the Certified Independent Supporter Seal.
Breweries must use the Certified Independent Seal while the Certified Independent Supporter Seal should be used by Associate Members.
The Supporter Seal will help shoppers identify those businesses, venues, outlets and events that support independently owned Australian breweries.
