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Following an expression of interest process earlier this year, Leanne White has been appointed to one of the IBA’s newly created Appointed Board Director positions.

Leanne is the founder and owner of Insightfully which is one of Australia’s most respected issues and opinion research agencies. In her day-to-day work, Leanne designs and delivers research programs to help clients leverage stakeholder opinion and win campaigns. Insightfully has a particular focus on deploying messaging and strategies for campaigns that result in behavior change.

Leanne has provided data, insights and strategic consulting for companies and organisations as diverse as: the ABC, major regional universities, thinktanks like the Centre for Independent Studies and the Institute of Public Affairs, the community pharmacy sector, and the renewable energy sector.

“As a shareholder of Madocke Beer Brewing Company, I am passionate about the success of Australia’s independent brewing industry…. Beer is deeply rooted in Australian culture; it’s part of our national identity. Craft beer brings out the best of what it is to be Australian: working hard to realise a dream and using individual creativity to provide products and places that bring people together.

“There’s no doubt that the industry is experiencing a period of change. Independent craft breweries operate at the nexus of three of the most challenging sectors in Australia at present: manufacturing, alcohol and hospitality.

“To push through these challenges and grow, craft brewing needs a strong and supportive community underpinned by a peak body that continues to champion the industry and kick goals for its members. My personal expertise in board governance, small business management, research/insights, campaigns and advocacy will be of value to the IBA board,” said Leanne as part of her expression of interest.

We are thrilled that Leanne will be volunteering her time and offering her skills and expertise as a Board Director and we sincerely thank everyone that expressed their interest in working with us to guide the organisation in to a sustainable future.

You can learn more about Leanne in her own words in this Beer is a Conversation with Matthew Kirkegaard from 2023.